Set the atmosphere
A quiet backdrop can direct attention to texture, while a café or courtyard adds a sense of place. Describe the light and setting that serve your idea, then compare the image with that intention.
ScrimWorkProducts / People / PossibilitiesMake a deliberate choice
Light, setting and composition give an image its character before a single line of copy is added. Explore four coordinated scenes that keep the same person and product central while changing the atmosphere around them.
Synthetic campaign examples

A quiet backdrop can direct attention to texture, while a café or courtyard adds a sense of place. Describe the light and setting that serve your idea, then compare the image with that intention.
A closer view gives details room to speak; a wider composition introduces posture and surroundings. Choose the pose and angle with the product in mind, keeping its important features visible.
Treat the reference product's shape, color, material and proportions as the anchor for each variation. These illustrated directions show creative possibilities, while supported controls and results will depend on the generation options available at release.
Creative possibilities
Synthetic campaign examples



That is the intended workflow. Each variation still needs comparison with the source to catch changes to product or identity details.
No. They communicate a creative intention; available controls and how closely an output follows them depend on the supported generation model.